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Prof.dr. I.H.M. (Ingrid) Steenhuis

  • Telefoon:+31 20 59 86948
  • Kamernr:o-541
  • E-mail:ingrid.steenhuis@vu.nl
  • Onderdeel:faculteit der aard- en levenswetenschappen (sectie preventie en volksgezondheid)
  • Functie:Professor Health Promotion

Short Biography

Ingrid Steenhuis graduated cum laude with majors in Health Promotion & Health Education and Health Ethics & Philosophy at the Maastricht University, the Netherlands. In 2002 she finished her PhD which focused on nutrition education and environmental interventions in worksite cafeterias and supermarkets. Currently, she is Associate Professor Health Promotion and Disease Prevention at the VU University, Department of Health Sciences. Within the department, she is head of the Section Prevention & Public Health. Her research focuses on the development and evaluation of educational and environmental interventions to prevent overweight. She obtained funding for and is project leader of projects aimed at portion size interventions in cinemas and worksite cafeterias; a portion control program targeted at families with overweight; pricing strategies to promote healthy eating among people with a low socio economic status; and evaluation studies of front of package nutrition labelling.
In 2010, Ingrid Steenhuis won the EMGO+ Societal Impact Award, for her work on pricing strategies. In 2012 the EMGO+ Societal Impact Award for her book ‘Smartsize Me; Een slimme manier om maat te houden’ and the  ‘Gouden Veer’ for the same book.


Professional employment history

1996-2002: Maastricht University, Department of Health Promotion  (respectively as research assistant, researcher and assistant-professor)
2002-2004: assistant professor, Open University Netherlands, Faculty of Psychology
2004-2005: assistant professor, Erasmus University Rotterdam, Institute of Psychology
2005 – present: associate professor, Department of Health Sciences

Research Interests

  • Portion size
  • Pricing strategies
  • Social Marketing
  • Eating behaviour
  • Evaluation of interventions

Currently supervising the following PhD-projects:

  1. Small, medium, large or supersize? The development and evaluation of environmental interventions aimed at portion size (2006-2011) (funded by ZonMw, the Netherlands Organisation for Health Research and Development)
  2. Portion control at home: The development and evaluation of a comprehensive intervention program aimed at portion size to prevent overweight and obesity". (2009-2013) (funded by ZonMw, the Netherlands Organisation for Health Research and Development).
  3. 3. Feasibility and effectiveness of pricing strategies to change dietary behavior among low income groups. (2007-2011) (funded by ZonMw, the Netherlands Organisation for Health Research and Development).
  4. Evaluation of the Choices logo (2007-2011) (funded by the Choices foundation)




  • Vyth, E.L., Steenhuis, I.H.M., Brandt, H.E., Roodenburg, A.J.C., Brug, J., Seidell, J.C. Methodological quality of front-of-pack labeling studies: a review plus identification of research challenges. Nutrition reviews. Vol. 70. Issue 12, pp. 709-720.
  • Vyth, E.L., Meer, E.W.C. van der, Seidell, J.C., Steenhuis, I.H.M. A nutrition labeling intervention in worksite cafeterias: an implementation evaluation across two large catering companies in the Netherlands. Health Promotion International 27 (2): 230-237.
  • Vyth, E.L., Hendriksen, M.A.H., Roodenburg, A.J.C., Steenhuis, I.H.M., Raaij, J.M.A. van, Verhagen, H., Brug, J., Seidell, J.C. Consuming a diet complying with front-of-pack label criteria may reduce cholesterol levels: a modeling study. European Journal of Clinical Nutrition 66 (4): 510-516. 
  • Waterlander, W.E., Steenhuis, I.H.M., de Boer, M.R., Schuit, A.J., Seidell, J.C. The effects of a 25% discount on fruits and vegetables: results of a randomized trial in a three-dimensional web-based supermarket. Int J Beh Nutr Phys Act 2012; 9(11).
  • Waterlander, W.E., Steenhuis, I.H.M., de Boer, M.R., Schuit, A.J., Seidell, J.C. Introducing taxes, subsidies or both: the effects of various food pricing strategies in a web-based supermarket randomized trial. Prev. Med. 2012; 54(5): 323-330. 


  • Heemskerk M, van den Brink M, Steenhuis I, de Boer M, Breebaart G. ‘Alcohol een ander verhaal’, een gecontroleerde effectevaluatie op de basisschool. Tijdschrift voor Gezondheidswetenschappen, 2011;89:159-165. PDF
  • Hoornstra S, de Vet E, Steenhuis I, de Boer M. Beweegstimulering met de E-fit fiets; Onderzoek naar de effectiviteit en waardering van de E-fit fiets op de basisschool. Rapport in opdracht van Agis Zorgverzekeringen, Embedded Fitness en JUMP.
  • van Rijnsoever MP, Tromp E, Waterlander WE, Schutz FN, Steenhuis IHM: Verschillen in leefstijl en gezondheid tussen mensen met en zonder schulden. Tijdschrift voor Gezondheidswetenschappen (TSG) 2011; 89(1): 43-50. PDF
  • Vermeer WM, Steenhuis IHM. De effectiviteit van een prijsmaatregel gericht op portiegrootte. Voeding NU, 2011;23-25. PDF
  • Vermeer WM, Steenhuis IHM, Leeuwis FH, Heymans MW, Seidell JC. Small portion sizes in worksite cafeterias: Do they help consumers to reduce their food intake? International Journal of Obesity, 2011:1-8. PDF
  • Vermeer, W.M., Steenhuis, I.H.M., Leeuwis, F.H., Bos, A.E.R., Boer, M. de and Seidell, J.C. View the label before you view the movie: A field experiment into the impact of Portion size and Guideline Daily Amounts labelling on soft drinks in cinemas. BMC Public Health 11: 438. Doi: 10.1186/1471-2458-11-438. PDF 
  • Vyth EL., Steenhuis IHM, Heymans MW, Roodenburg AJC, Brug J., Seidell J. Influence of placement of a nutrition logo on cafeteria menu items on lunchtime food choices at Dutch worksite cafeteria’s. Journal of the American Dietetic Association, 2011;111:131-136 PDF
  • Vyth, E.L., Meer, E.W.C. van der, Seidell, J.A.C. and Steenhuis, I.H.M. A nutrition labelling intervention in worksite cafetrias: an implementation evaluation across two large catering companies in the Netherlands. Health Promotion International. Doi:10.1093. PDF
  • Waterlander, W.E., Scarpa, M., Lentz, D., and Steenhuis, I.H.M. The virtual supermarket: An innovative research tool to study consumer food purchasing behaviour. BMC Public Health 11: 589. PDF 


  • de Gouw L, Klepp KI, Vignerová J, Lien N, Steenhuis IHM, Wind M. Associations between diet and (in)activity behaviours with overweight and obesity among 10-18-year-old Czech Republic adolescents. Public Health Nutrition, 13(10A), 1701-1707. PDF
  • van der Sluis ME, Lien N, Twisk JWR, Steenhuis IHM, Bere E, Klepp KI, Wind M. Longitudinal associations of energy-balance related behaviours and cross-sectional associations of clusters and body mass index in Norwegian adolescents. Public Health Nutrition, 13(10A), 1716-1721. PDF
  • Steenhuis I, Katan MB. Eet-belasting? Nederlands Tijdschrift voor Geneeskunde, 2010;154(39):1827. PDF
  • Steenhuis IHM, Kroeze W, Vyth EL, Valk S, Verbauwen R, Seidell JC. The effects of using a nutrition logo on consumption and product evaluation of a sweet pastry. Appetite, 2010, 55(3): 707-709. PDF
  • Steenhuis, I.H.M., Leeuwis, F.H. and Vermeer, W.M. Small, medium, large or supersize: trends in food portion sizes in The Netherlands. Public Health Nutrition 13(6): 852-857.  PDF
  • Steenhuis I., Leeuwis F., Vermeer, W. Mag het iets meer zijn? Trends in portiegroottes in Nederland. Nederlands Tijdschrift voor Voeding en Diëtetiek, 2010(65):S1-S8.
  • Steenhuis I, Moes M, Nooij S, Schuit J. Financial barriers and pricing strategies related to physical activity: Low income people’s perceptions. Journal of Physical Activity & Health, 2010; 6: 716-721.
  • Vermeer, W.M., Bruins, B. and Steenhuis, I.H.M. Two pack king size chocolate bars. Can we manage our consumption? Appetite 54: 414-417.  PDF
  • Vermeer W.M., Steenhuis I.H.M., Leeuwis F.H., Bos, A.E.R., de Boer M., Seidell J.C. Portion size labeling and intended softdrink consumption: The impact of labeling format and size portfolio. Journal of Nutrition Education 2010; 42: 422-426.
  • Vermeer, W.M., Steenhuis, I.H.M., Seidell, J.C. Portion size: A qualitative study of consumers' attitudes toward point-of-purchase interventions aimed at portion size. Health Education Research 25(1): 109-120.  PDF
  • Vermeer WM, Steenhuis IHM. Small. Medium, large or supersize? Consumers’ and fast food representatives’ perceptions of fast food portion sizes and their attitudes towards environmental interventions aimed at portion size. In: Chocolate, Fast Foods and Sweeteners: Consumption and Health. Bishop MR (Ed). 2010, NY, USA: Nova Science Pub Inc.
  • Vyth EL, Steenhuis IHM, Brug H, Seidell J. Bekendheid en betekenis van het IKB logo onder consumenten. In: Gezondheidslogo’s op eten; verkenningen rond hun recente opmars. Red: Dagevos H, van Kleef E. 2010, Wageningen Academic Publishers. ISBN 978-90-8686-136-1.
  • Vyth EL, Steenhuis IHM, Heymans MW, Roodenburg AJC, Brug J, Seidell JC. Kiest de werknemer bewust?! Onderzoek in bedrijfsrestaurants naar gebruik van het Ik Kies Bewust logo. Vakblad VMT, maart 2010.
  • Vyth EL, Steenhuis IHM, Roodenburg AJC, Brug J, Seidell JC. Front-of-pack nutrition label stimulates healthier product development: A quantitative analysis. International Journal of Physical Activity and Behavioral Nutrition, 2010;7:65. PDF
  • Vyth EL, Steenhuis IHM, Vlot JA, Wulp A, Hogenes MF, Looije DH, Brug J, Seidell JC. Actual use of a front-of-pack nutrition logo in het supermarket: consumers’ motives in food choice. Public Health Nutrition, 2010;13(11):1882-1889. PDF
  • Waterlander, W.E., Haas, W.E. de, Amstel, I. van, Schuit, A.J., Twisk, J.W.R., Visser, M., Seidell, J.C. and Steenhuis, I.H.M. Energy density, energy costs and income - how are they related? Public Health Nutrition. 2010. 13(10): 1599-1608.  PDFx 
  • Waterlander, W.E., Mul, A. de, Schuit, A.J., Seidell, J.C. and Steenhuis, I.H.M. Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study. The International Journal of Behavioral Nutrition and Physical Activity.2010.  7: 44.   PDF 


  • de Mul, A., Waterlander, W., Vermeer, W., Steenhuis, I., Seidell, J. Prijs als factor in voedingskeuze. Een onderzoeksrapport naar prijs als determinant in voedingskeuze en de mogelijkheden van prijsmaatregelen om consumptie van gezondere voeding te stimuleren 2009, Rapport, Ministerie van VWS. PDF
  • Steenhuis, I. (2009) Guilty or not? Feelings of guilt about food among college women. Appetite 52(2): 531-534. PDF 
  • Steenhuis, I.H.M. and Vermeer, W.M. Portion Size: review and framework for interventions. International Journal of behavioral nutrition and physical activity. 6: 58.  PDF 
  • Steenhuis, I.H.M., Moes, M., Nooij, S., Schuit, J. Financial barriers and pricing strategies related to physical activity: Low income people's perceptions. Journal of Physical Activity and Health 6: 716-721.  PDF
  • Steenhuis I, van der Poel E. Genotmiddelengebruik bij Nederlandse licht verstandelijk gehandicapte jongeren in de leeftijd van 15-25 jaar. Maandblad Geestelijke Volksgezondheid, 2009;64(1/2):66-78.
  • van der Poel E, Steenhuis I. Recensie: Drugspreventie bij kwetsbare groepen? Jongeren met een gedrags- en emotionele stoornis aan het woord. Maandblad Geestelijke Volksgezondheid, 2009;64(1/2):104.
  • Seidell JC, Vyth EL, Steenhuis IHM. A front-of-pack nutrition logo: Consumers understanding and purchase behavior in different settings. Annals of Nutrition and Metabolism, 2009;55(suppl.1):62
  • Vermeer, W.M., Steenhuis, I.H.M., Seidell, J.C. From the point-of-purchase perspective: A qualitative study of the feasibility of interventions aimed at portion-size. Health Policy 90: 73-80.  PDF
  • Vyth, E.L., Steenhuis, I.H.M., Mallant, S.F. and Mol, Z.L.  A front-of-pack nutrition logo: a quantitative and qualitative analysis of consumers' attention, comprehension and attitudes. Journal of Health Communication 14: 631-645.  PDF


  • Jonker, E.J., Goossens, P.J.J., Steenhuis, I.H.M. and Oud, N.E. (2008) Patient aggression in clinical phychiatry: perceptions of mental health nurses. Journal of Phychiatric and Mental Health Nursing 15, 492-499. PDF
  • Steenhuis, I.H.M. and Vermeer, W.M. (2008) Hoe meer, hoe beter? Portiegrootte legt gewicht in de schaal. Voeding Nu 12: 20-22. PDF


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